5 Simple Ways To Thank Your #GivingTuesday Donors

Ginger Hill

(Editor's note: This post was originally published in November 2015 and has been modified in November 2016 for timeliness and relevance.)

Months of planning + weeks of promotion = a single day of giving. That’s what a #GivingTuesday campaign equates to for nonprofit marketers. As you prepare for your campaign launch and everything else leading up to the big day, don’t forget to say “thank you” when it’s all over.

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Topics: Nonprofit Marketing, Social Media, Giving Tuesday, Blogging, Email Marketing

10 Tips For Your Nonprofit #GivingTuesday Campaign

Ginger Hill

#GivingTuesday 2016 is just two weeks away. And if you happen to be a nonprofit marketer, it's probably safe to assume that by now you've already set your goals, developed your strategy, and are putting the finishing touches on your campaign.

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Topics: Nonprofit Marketing, Giving Tuesday

The Top Reasons Why You Should Repurpose Your Nonprofit Content

Ginger Hill

Ask a group of nonprofit marketers what they consider to be one of the most challenging areas of content marketing, and the most common response will likely be content creation. 
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Topics: Nonprofit Marketing, Content Marketing

6 Nonprofit Content Marketing Trends To Plan And Budget For In 2017

Ginger Hill

With 2017 practically nipping at our heels, it’s probably a fair assumption that marketers everywhere are deep in the throes of finalizing their budgets for next year. If this applies to you, take comfort in knowing that you're not alone, and that many of us share your burden. For nonprofit marketers in particular, annual budgeting can be both a blessing and a curse.

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Topics: Content Marketing

5 Reasons Why Influencer Marketing Is Good For Nonprofits

Ginger Hill

Whenever I do research for the Contentuity360 Blog, I’m always looking out for the latest and greatest digital marketing trends to share with my nonprofit and higher ed audiences. Over the past year, one of the most popular strategies I see showing up in search results for the long tail keyword ‘next big thing in marketing’ is (wait for it)…

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Topics: Content Marketing, Nonprofit Marketing, Social Media

25 Content Formats Nonprofit Marketers Should Consider Using

Ginger Hill

Even with so many content formats to choose from, nonprofit marketers all too often find themselves working within a limited scope of content because—lets’ face it—creating and maintaining a diverse content mix can be challenging.

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Topics: Content Marketing, Nonprofit Marketing

Make Your Nonprofit Email Newsletter And Blog A Digital Dynamic Duo

Ginger Hill

This Contentuity360 blog post was previously published in the Bloomerang Blog on June 6, 2016. 

There’s much debate out there as to whether or not nonprofits need an email newsletter AND a blog. After all, both content formats can accomplish many of the same objectives including donor communication, cause education, fundraising campaigns, event announcements, impact updates, success stories, etc. Not to mention the fact that a lot of resources are required (e.g., time and money) to generate enough high quality contentto support both an email newsletter and a blog.

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Topics: Nonprofit Marketing

How Colleges Can Solve Prospective Student Problems With Content

Ginger Hill

Content marketing is a great way to build trust with your audience because it allows you to leverage your brand as a solutions-oriented thought leader whose chief mission is to understand your audience’s pain points and help solve them.

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Topics: Higher Education Marketing, Student Personas, Content Marketing

6 Out Of The Box Tips To Boost Your Nonprofit Marketing

Ginger Hill

As marketers, we share a common experience.

We get the urge to step outside of the endless loop of go-to marketing strategies and tactics in search of fresh, unconventional ideas. Sometimes even successful campaigns and thriving marketing programs can start to border on humdrum when you get into a cycle of rinse and repeat.

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Topics: Content Marketing, Nonprofit Marketing

6 Examples Of Nonprofit Visual Storytelling Through Social Media

Ginger Hill

Propelled by the rise of social media and content marketing, visual content and storytelling have become two of the fastest emerging content trends over the last five-plus years. And when combined, visual content + storytelling can pack a powerful punch for brands fortunate enough to have access to both high quality visual assets and compelling stories to tell.

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Topics: Nonprofit Marketing, Storytelling, Visual Content