3 Reasons Why Your Nonprofit Should Create Original Content

Ginger Hill

Regardless of industry, online audiences are constantly in search of meaningful content—content that’s deemed relevant, engaging, educational, entertaining, and inspiring. And while it’s perfectly acceptable for nonprofits to serve up useful content from secondary sources, let’s also recognize that no content will impact your community more than fresh, original content that speaks directly to your cause and the needs of your constituents.

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Topics: Content Marketing, Nonprofit Marketing

So You Want To Be A Better Nonprofit Content Marketer

Ginger Hill

Over the last five years, you’ve likely read (perhaps literally) hundreds of blog posts and articles extolling the many virtues of content marketing—each one praising its potential to help you raise your brand visibility, build awareness for your cause, develop trusting relationships with your community, increase your thought leadership, and boost your fundraising efforts.

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Topics: Content Marketing, Content Strategy, Nonprofit Marketing

The Top Reasons Why You Should Repurpose Your Nonprofit Content

Ginger Hill

Ask a group of nonprofit marketers what they consider to be one of the most challenging areas of content marketing, and the most common response will likely be content creation. 
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Topics: Nonprofit Marketing, Content Marketing

6 Nonprofit Content Marketing Trends To Plan And Budget For In 2017

Ginger Hill

With 2017 practically nipping at our heels, it’s probably a fair assumption that marketers everywhere are deep in the throes of finalizing their budgets for next year. If this applies to you, take comfort in knowing that you're not alone, and that many of us share your burden. For nonprofit marketers in particular, annual budgeting can be both a blessing and a curse.

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Topics: Content Marketing

5 Reasons Why Influencer Marketing Is Good For Nonprofits

Ginger Hill

Whenever I do research for the Contentuity360 Blog, I’m always looking out for the latest and greatest digital marketing trends to share with my nonprofit and higher ed audiences. Over the past year, one of the most popular strategies I see showing up in search results for the long tail keyword ‘next big thing in marketing’ is (wait for it)…

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Topics: Content Marketing, Nonprofit Marketing, Social Media

25 Content Formats Nonprofit Marketers Should Consider Using

Ginger Hill

Even with so many content formats to choose from, nonprofit marketers all too often find themselves working within a limited scope of content because—lets’ face it—creating and maintaining a diverse content mix can be challenging.

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Topics: Content Marketing, Nonprofit Marketing

How Colleges Can Solve Prospective Student Problems With Content

Ginger Hill

Content marketing is a great way to build trust with your audience because it allows you to leverage your brand as a solutions-oriented thought leader whose chief mission is to understand your audience’s pain points and help solve them.

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Topics: Higher Education Marketing, Student Personas, Content Marketing

6 Out Of The Box Tips To Boost Your Nonprofit Marketing

Ginger Hill

As marketers, we share a common experience.

We get the urge to step outside of the endless loop of go-to marketing strategies and tactics in search of fresh, unconventional ideas. Sometimes even successful campaigns and thriving marketing programs can start to border on humdrum when you get into a cycle of rinse and repeat.

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Topics: Content Marketing, Nonprofit Marketing

The Ultimate 2016 Nonprofit Marketing Wish List

Ginger Hill

In the spirit of the holiday season, we decided to ask our clients and nonprofit marketing peers to share what’s on their marketing wish list for 2016. Here are the top responses we received.

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Topics: Content Strategy, Content Marketing, Nonprofit Marketing, Social Media, Storytelling

Nonprofit Content Marketing Stats For 2016 [Infographic]

Ginger Hill

I don’t know about you, but I had been anxiously awaiting Content Marketing Institute’s (CMI) Nonprofit Content Marketing 2016: Benchmarks, Budgets, and Trends—North America report. Thankfully, it was released on November 4th.

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Topics: Content Marketing, Nonprofit Marketing, Content Marketing Research