4 Simple Ways To Step Up Your Nonprofit Marketing Game In 2018

Ginger Hill

How are your 2018 nonprofit marketing plans shaping up so far? If you’re anything like me, you probably view each New Year as an opportunity to learn and improve from the prior year in ALL areas – including your marketing strategy. Last year I implemented a couple of new ideas into my own marketing mix. Some things worked well, and I plan to continue using them in 2018. However others didn’t quite pan out the way I’d hoped, so I left those behind. My motto: Fail fast and learn from it.

Read More
Topics: Audience Personas, Nonprofit Marketing, Content Strategy, Visual Content, Storytelling

So You Want To Be A Better Nonprofit Content Marketer

Ginger Hill

Over the last five years, you’ve likely read (perhaps literally) hundreds of blog posts and articles extolling the many virtues of content marketing—each one praising its potential to help you raise your brand visibility, build awareness for your cause, develop trusting relationships with your community, increase your thought leadership, and boost your fundraising efforts.

Read More
Topics: Content Marketing, Content Strategy, Nonprofit Marketing

The Ultimate 2016 Nonprofit Marketing Wish List

Ginger Hill

In the spirit of the holiday season, we decided to ask our clients and nonprofit marketing peers to share what’s on their marketing wish list for 2016. Here are the top responses we received.

Read More
Topics: Content Strategy, Content Marketing, Nonprofit Marketing, Social Media, Storytelling

5 Fundamentals of Great Nonprofit Storytelling

Ginger Hill

Powerful storytelling is the lifeblood of a nonprofit’s fundraising campaign success. Without a great story to share, it is virtually impossible to effectively draw an emotional connection between prospective donors and your cause.

Read More
Topics: Content Strategy, Nonprofit Marketing, Audience Personas, Social Media, Storytelling

8 Do’s and Don’ts for Nonprofit Blogging

Ginger Hill

Today’s marketers understand that blogging is one of the most effective tools for generating website traffic which can be converted into new leads for their business—and nonprofits are no exception. Content Marketing Institute’s 2015 research states that 58 percent of nonprofit marketers used blogging as a content marketing tactic in 2014—up from 47 percent in 2013.

Read More
Topics: Content Strategy, Nonprofit Marketing, Blogging

Social Media Best Practices For Nonprofits [Infographic]

Ginger Hill

A strong social media presence can help you meet your goals in multiple areas including brand awareness, audience engagement, fundraising, cause advocacy, lead acquisition, donor loyalty, and retention. According to Content Marketing Institute’s 2015 Nonprofit Content Marketing Report93 percent of nonprofit marketers are using social media as part of their overall content marketing strategy.

Read More
Topics: Content Strategy, Nonprofit Marketing, Social Media

6 Key Elements Of An Effective Content Strategy

Ginger Hill

At its core, an effective content strategy allows you to tell your brand story, educate your audience, and offer solutions to their pain points. That strategy is then executed by creating content, selecting keywords, optimizing web pages, and building links around the terms your audience is searching for online.

Read More
Topics: Content Strategy, Content Marketing, Audience Personas, Metrics & Analytics

6 Questions Nonprofits Should Ask Before Hiring A Content Marketing Agency

Ginger Hill

Hiring a content marketing agency can be an enormous responsibility for a nonprofit marketer. With so many agencies offering a myriad of services, how do you determine which one can best suit your needs within your budget?

Read More
Topics: Content Strategy, Content Marketing, Nonprofit Marketing, Metrics & Analytics