5 Twitter Taboos Every Nonprofit Should Avoid Like the Plague

Dawn Mentzer

Twitter can be a powerful marketing tool for nonprofits. With 330 million users, it offers the potential to increase brand awareness across a vast audience. But Twitter is a unique animal among the species of social media platforms out there. Brands — including nonprofits — must learn and practice some unwritten ground rules to ensure their tweets garner goodwill rather than lose favor. Just as there are a multitude of ways to find and engage loyal champions of a nonprofit’s mission, there are also some worst practices marketers should avoid.

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Topics: Social Media, Nonprofit Marketing

6 Simple Ways Nonprofits Can Show Donors Love On Social Media

Ginger Hill

As a general rule, nonprofit marketers should always be thinking of new and meaningful ways to recognize donors, but Valentine’s Day offers the perfect excuse to reach out and connect with them just because. Consider these 6 simple ways nonprofits can show donors love on social media.

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Topics: Social Media, Nonprofit Marketing

5 Simple Ways To Thank Your #GivingTuesday Donors

Ginger Hill

(Editor's note: This post was originally published in November 2015 and has been modified in November 2016 for timeliness and relevance.)

Months of planning + weeks of promotion = a single day of giving. That’s what a #GivingTuesday campaign equates to for nonprofit marketers. As you prepare for your campaign launch and everything else leading up to the big day, don’t forget to say “thank you” when it’s all over.

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Topics: Nonprofit Marketing, Social Media, Giving Tuesday, Blogging, Email Marketing

5 Reasons Why Influencer Marketing Is Good For Nonprofits

Ginger Hill

Whenever I do research for the Contentuity360 Blog, I’m always looking out for the latest and greatest digital marketing trends to share with my nonprofit and higher ed audiences. Over the past year, one of the most popular strategies I see showing up in search results for the long tail keyword ‘next big thing in marketing’ is (wait for it)…

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Topics: Content Marketing, Nonprofit Marketing, Social Media

30 Nonprofit Social Media Content Ideas For Next Month

Ginger Hill

Coming up with a diverse content mix for social media can sometimes be a challenge. Just ask any marketer with day-to-day responsibility for content planning and generation. Granted, a content calendar is a tremendous help with planning content themes and visualizing how your content will be distributed throughout the week, month, or even year. But can we have a moment of truth and admit to ourselves that our content calendars don’t always take into account the creativity or resourcefulness required to keep our audiences fully engaged?

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Topics: Nonprofit Marketing, Social Media

Nonprofit Marketers: Avoid These 5 Common Social Media Mistakes

Ginger Hill

It’s hard to recall how we ever functioned in a world without social media. Imagine executing your role as a nonprofit marketer in 2016 without the ease and access social media offers for greater cause awareness, increased website traffic, higher levels of community engagement, and extended campaign reach.

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Topics: Nonprofit Marketing, Social Media

10 Awesome Nonprofit Twitter Accounts We Follow (And You Should Too)

Ginger Hill

Maybe cause affinity and brand awareness were enough to attract loyal supporters to nonprofits a decade ago, but the rules have now changed. Like their for-profit peers, nonprofit marketers are being forced to rethink marketing strategies and maximize their digital presence in order to compete for attention in a crowded online space.

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Topics: Nonprofit Marketing, Social Media

A Nonprofit's Guide To Social Prospecting [Workbook]

Ginger Hill

Check out this excerpt from our latest resource, A Nonprofit's Guide To Social Prospecting.

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Topics: Nonprofit Marketing, Social Media

The Ultimate 2016 Nonprofit Marketing Wish List

Ginger Hill

In the spirit of the holiday season, we decided to ask our clients and nonprofit marketing peers to share what’s on their marketing wish list for 2016. Here are the top responses we received.

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Topics: Content Strategy, Content Marketing, Nonprofit Marketing, Social Media, Storytelling

5 Ways Nonprofit Marketers Can Say Thank You After #GivingTuesday

Ginger Hill

Months of planning + weeks of promotion = a single day of giving. That’s what a #GivingTuesday campaign equates to for nonprofit marketers. As you prepare for your campaign launch and everything else leading up to the big day, don’t forget to say “thank you” when it’s all over.

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Topics: Nonprofit Marketing, Social Media, Blogging, Giving Tuesday