4 Simple Ways To Step Up Your Nonprofit Marketing Game In 2018

Ginger Hill

How are your 2018 nonprofit marketing plans shaping up so far? If you’re anything like me, you probably view each New Year as an opportunity to learn and improve from the prior year in ALL areas – including your marketing strategy. Last year I implemented a couple of new ideas into my own marketing mix. Some things worked well, and I plan to continue using them in 2018. However others didn’t quite pan out the way I’d hoped, so I left those behind. My motto: Fail fast and learn from it.

Read More
Topics: Audience Personas, Nonprofit Marketing, Content Strategy, Visual Content, Storytelling

21 Nonprofit Storytelling Tips To Help You Stand Out & Remain Relevant

Ginger Hill

 

In a world where “social good” is now becoming synonymous with marketing strategy, nonprofits are not only finding themselves having to compete for funds with other nonprofits, they're also forced to compete with for-profits seeking to expand their market share through social missions.

Read More
Topics: Storytelling, Nonprofit Marketing

6 Examples Of Nonprofit Visual Storytelling Through Social Media

Ginger Hill

Propelled by the rise of social media and content marketing, visual content and storytelling have become two of the fastest emerging content trends over the last five-plus years. And when combined, visual content + storytelling can pack a powerful punch for brands fortunate enough to have access to both high quality visual assets and compelling stories to tell.

Read More
Topics: Nonprofit Marketing, Storytelling, Visual Content

5 Simple Ways To Humanize Your Nonprofit Brand

Ginger Hill

Generally speaking, humans respond better when connecting with other humans. That’s just part of our human nature. Regardless of whether we’re interacting in a social setting or in a business setting, we want to engage with real people.

Read More
Topics: Nonprofit Marketing, Storytelling

6 Examples Of Higher Ed Video Storytelling Done Right

Ginger Hill

In this digital age, video storytelling is arguably the most powerful marketing tool available to higher ed institutions. Unlike other forms of content, video allows prospective students to virtually experience life on campus and academic programs through current student, faculty, and alumni stories.

Read More
Topics: Higher Education Marketing, Storytelling, Video

The Ultimate 2016 Nonprofit Marketing Wish List

Ginger Hill

In the spirit of the holiday season, we decided to ask our clients and nonprofit marketing peers to share what’s on their marketing wish list for 2016. Here are the top responses we received.

Read More
Topics: Content Strategy, Content Marketing, Nonprofit Marketing, Social Media, Storytelling

This Is What Great Nonprofit Storytelling Looks Like

Ginger Hill

Instructional best practices are all well and good, but nothing drives a message home like powerful examples. As a follow up to Wednesday’s blog post, “5 Fundamentals Of Great Nonprofit Storytelling,” let's explore some examples that demonstrate what great nonprofit storytelling looks like.

Read More
Topics: Nonprofit Marketing, Storytelling

5 Fundamentals of Great Nonprofit Storytelling

Ginger Hill

Powerful storytelling is the lifeblood of a nonprofit’s fundraising campaign success. Without a great story to share, it is virtually impossible to effectively draw an emotional connection between prospective donors and your cause.

Read More
Topics: Content Strategy, Nonprofit Marketing, Audience Personas, Social Media, Storytelling