How Colleges Can Solve Prospective Student Problems With Content

Ginger Hill

Content marketing is a great way to build trust with your audience because it allows you to leverage your brand as a solutions-oriented thought leader whose chief mission is to understand your audience’s pain points and help solve them.

Read More
Topics: Higher Education Marketing, Student Personas, Content Marketing

Attract & Convert Quality Prospects With Student Personas [ebook]

Ginger Hill

[ebook excerpt]

Student personas are fictional, generalized representations of your school’s ideal applicants. The strongest student personas are based on market research, as well as on insights you gather from your existing student body.

Read More
Topics: Higher Education Marketing, Student Personas