Is Your Nonprofit Live Streaming Video? If Not, Why?

Ginger Hill

This on-demand world we live in has allowed us immediate access to a whole host of needs and wants—food, clothing, music, books, and groceriesvia digital applications literally at our fingertips. Live stream video is yet another one of our cravings for all things immediate. And as a result of its increased demand over the last two years, brands like Target, Starbucks, Buzzfeed, Dunkin’ Donuts, and J. Crew are using live stream video as a marketing tool to promote their brands and their products. But live stream video isn’t just for big brands.

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Topics: Live Streaming Video, Video, Nonprofit Marketing

Nonprofits Should Add Live Streaming Video To Their Content Strategy

Ginger Hill

Live streaming video absolutely dominated in 2016. So much that it outpaced the growth of other types of online video with a 113 percent increase in ad growth yearly. Over the last two years, nonprofits have cautiously dipped a proverbial toe in the live video waters as social video platforms like Periscope and Facebook Live have made it easier and more affordable to create and deliver live video content.

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Topics: Video, Nonprofit Marketing, Live Streaming Video

6 Examples Of Higher Ed Video Storytelling Done Right

Ginger Hill

In this digital age, video storytelling is arguably the most powerful marketing tool available to higher ed institutions. Unlike other forms of content, video allows prospective students to virtually experience life on campus and academic programs through current student, faculty, and alumni stories.

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Topics: Higher Education Marketing, Storytelling, Video