4 Good Reasons Why Content Marketing Is Good For Higher Ed

Ginger Hill

Can we agree that the way we access and consume content has fundamentally changed over the last decade? Our attention spans are shorter, yet our demand for personalized information is greater. As consumers in today’s digital world, we are more empowered than ever to make informed purchase decisions and less influenced by traditional, interruption-based marketing messages.

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Topics: Higher Education Marketing

The Top 5 Reasons Your Nonprofit Needs A Blog

Ginger Hill

Unless you’ve been stuck in an analog time warp over the last decade, you’ve probably heard by now that blogging is a proven way to help businesses expand their digital footprint and attract more visitors to their website.

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Topics: Nonprofit Marketing, Blogging

A Nonprofit's Guide To Social Prospecting [Workbook]

Ginger Hill

Check out this excerpt from our latest resource, A Nonprofit's Guide To Social Prospecting.

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Topics: Nonprofit Marketing, Social Media

The Ultimate 2016 Nonprofit Marketing Wish List

Ginger Hill

In the spirit of the holiday season, we decided to ask our clients and nonprofit marketing peers to share what’s on their marketing wish list for 2016. Here are the top responses we received.

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Topics: Content Strategy, Content Marketing, Nonprofit Marketing, Social Media, Storytelling

6 Tips For Nonprofit and Small Business Co-Marketing Partnerships

Ginger Hill

As part of the growing focus on corporate social responsibility, more for-profit brands are engaging in partnerships with nonprofits to increase brand and cause awareness. Yes, these partnerships are built on a foundation of goodwill and benevolence, but let’s be clear—they also tend to be strategic in nature for the purpose of increasing value proposition for both parties.

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Topics: Nonprofit Marketing, Partnerships

Nonprofit Content Marketing Stats For 2016 [Infographic]

Ginger Hill

I don’t know about you, but I had been anxiously awaiting Content Marketing Institute’s (CMI) Nonprofit Content Marketing 2016: Benchmarks, Budgets, and Trends—North America report. Thankfully, it was released on November 4th.

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Topics: Content Marketing, Nonprofit Marketing, Content Marketing Research

5 Ways Nonprofit Marketers Can Say Thank You After #GivingTuesday

Ginger Hill

Months of planning + weeks of promotion = a single day of giving. That’s what a #GivingTuesday campaign equates to for nonprofit marketers. As you prepare for your campaign launch and everything else leading up to the big day, don’t forget to say “thank you” when it’s all over.

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Topics: Nonprofit Marketing, Social Media, Blogging, Giving Tuesday

How To Run An Inbound Marketing Campaign For Your Nonprofit In 7 Steps

Ginger Hill

Thanks to the Internet, donors are more empowered than ever to make informed giving decisions. With the growing number of digital channels available to them, today’s savvy donors are becoming less influenced by traditional marketing methods and are instead opting to use search engines and social media platforms to gain knowledge about charities and causes before committing their support. As a result, ROI has declined for many traditional outbound lead generation tactics commonly used by nonprofits including print ads, direct mail, cold calls, and email newsletter campaigns.

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Topics: Inbound Marketing, Nonprofit Marketing, Audience Personas

Twitter Etiquette For Nonprofits [Infographic]

Ginger Hill

While it’s true that times change and people evolve, the standard rules of etiquette remain constant. Our social media engagements demand the same good manners and consideration we apply to other social interactions.

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Topics: Nonprofit Marketing, Social Media

5 Nonprofit CEOs Who Are Using Twitter Effectively

Ginger Hill

Tweeting nonprofit CEOs are still a rare breed despite overwhelming evidence that having a social CEO can improve brand image, thought leadership, community engagement, transparency, employee relations, and overall leadership effectiveness.

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Topics: Nonprofit Marketing, Social Media