#GivingTuesday is just 63 days away. And if you happen to be a nonprofit marketer, the looming December 1^st deadline is likely stirring up moderate levels of anxiety right about now.

At its core, an effective content strategy allows you to tell your brand story, educate your audience, and offer solutions to their pain points. That strategy is then executed by creating content, selecting keywords, optimizing web pages, and building links around the terms your audience is searching for online.

Hiring a content marketing agency can be an enormous responsibility for a nonprofit marketer. With so many agencies offering a myriad of services, how do you determine which one can best suit your needs within your budget?