The Nonprofit Annual Report Reimagined—7 Great Examples To Follow

Ginger Hill

So when exactly did the annual report take on its new modernized persona? A few years ago, I just kind of looked up one day—and BOOM! Gone were the days of the static print assemblage of a company's prior year balance sheets, operating and financial reviews, and cash flow statements that would subsequently take up valuable real estate in a storage closet or a file cabinet. For those of us who have held the (necessary, but often mundane) responsibility for producing annual reports, it has been a welcomed change.

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Topics: Nonprofit Marketing

Nonprofit Marketers: Avoid These 5 Common Social Media Mistakes

Ginger Hill

It’s hard to recall how we ever functioned in a world without social media. Imagine executing your role as a nonprofit marketer in 2016 without the ease and access social media offers for greater cause awareness, increased website traffic, higher levels of community engagement, and extended campaign reach.

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Topics: Nonprofit Marketing, Social Media

5 Simple Ways To Humanize Your Nonprofit Brand

Ginger Hill

Generally speaking, humans respond better when connecting with other humans. That’s just part of our human nature. Regardless of whether we’re interacting in a social setting or in a business setting, we want to engage with real people.

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Topics: Nonprofit Marketing, Storytelling

5 Ways Nonprofits Should Use Email To Connect With Supporters

Ginger Hill

Contrary to what you may have heard, email marketing is not dead. Not only is email marketing still alive and kicking, it continues to maintain its status as an effective lead generation channel for organizations of all types, including nonprofits.

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Topics: Nonprofit Marketing, Email Marketing

10 Awesome Nonprofit Twitter Accounts We Follow (And You Should Too)

Ginger Hill

Maybe cause affinity and brand awareness were enough to attract loyal supporters to nonprofits a decade ago, but the rules have now changed. Like their for-profit peers, nonprofit marketers are being forced to rethink marketing strategies and maximize their digital presence in order to compete for attention in a crowded online space.

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Topics: Nonprofit Marketing, Social Media

The Top 5 Reasons Your Nonprofit Needs A Blog

Ginger Hill

Unless you’ve been stuck in an analog time warp over the last decade, you’ve probably heard by now that blogging is a proven way to help businesses expand their digital footprint and attract more visitors to their website.

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Topics: Nonprofit Marketing, Blogging

A Nonprofit's Guide To Social Prospecting [Workbook]

Ginger Hill

Check out this excerpt from our latest resource, A Nonprofit's Guide To Social Prospecting.

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Topics: Nonprofit Marketing, Social Media

The Ultimate 2016 Nonprofit Marketing Wish List

Ginger Hill

In the spirit of the holiday season, we decided to ask our clients and nonprofit marketing peers to share what’s on their marketing wish list for 2016. Here are the top responses we received.

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Topics: Content Strategy, Content Marketing, Nonprofit Marketing, Social Media, Storytelling

6 Tips For Nonprofit and Small Business Co-Marketing Partnerships

Ginger Hill

As part of the growing focus on corporate social responsibility, more for-profit brands are engaging in partnerships with nonprofits to increase brand and cause awareness. Yes, these partnerships are built on a foundation of goodwill and benevolence, but let’s be clear—they also tend to be strategic in nature for the purpose of increasing value proposition for both parties.

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Topics: Nonprofit Marketing, Partnerships

Nonprofit Content Marketing Stats For 2016 [Infographic]

Ginger Hill

I don’t know about you, but I had been anxiously awaiting Content Marketing Institute’s (CMI) Nonprofit Content Marketing 2016: Benchmarks, Budgets, and Trends—North America report. Thankfully, it was released on November 4th.

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Topics: Content Marketing, Nonprofit Marketing, Content Marketing Research