How Higher Ed Institutions Can Attract & Convert Prospects With Student Personas


Student personas are the basis of your school’s content marketing strategy. Consider your website's core visitors. Whether they're high school students (or their parents), transfer students, future graduate students, alumni, or faculty, it's important to establish personas for your college/university so you can identify your target audience and understand their needs. Before launching your next marketing campaign, take the time to clearly define your ideal audience.

This ebook will teach you how to create student personas so you can:

  • Identify the audience you want to reach
  • Gain a deeper understanding of your audience's behaviors, motivations, and goals
  • Segment your audience into different groups
  • Create the right content for each audience segment
  • Tailor your content specifically to appeal to your ideal audience

Download a free copy of our ebook to recruit higher quality prospects for your college/university.

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