(Editor's note: This post was originally published in November 2015 and has been modified in November 2016 for timeliness and relevance.)

Months of planning + weeks of promotion = a single day of giving. That’s what a #GivingTuesday campaign equates to for nonprofit marketers. As you prepare for your campaign launch and everything else leading up to the big day, don’t forget to say “thank you” when it’s all over.

Contrary to what you may have heard, email marketing is not dead. Not only is email marketing still alive and kicking, it continues to maintain its status as an effective lead generation channel for organizations of all types, including nonprofits.