How To Run An Inbound Marketing Campaign For Your Nonprofit In 7 Steps

Ginger Hill

Thanks to the Internet, donors are more empowered than ever to make informed giving decisions. With the growing number of digital channels available to them, today’s savvy donors are becoming less influenced by traditional marketing methods and are instead opting to use search engines and social media platforms to gain knowledge about charities and causes before committing their support. As a result, ROI has declined for many traditional outbound lead generation tactics commonly used by nonprofits including print ads, direct mail, cold calls, and email newsletter campaigns.

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Topics: Inbound Marketing, Nonprofit Marketing, Audience Personas

10 Tips To Help Ignite Your #GivingTuesday Campaigns

Ginger Hill

#GivingTuesday is just 63 days away. And if you happen to be a nonprofit marketer, the looming December 1st deadline is likely stirring up moderate levels of anxiety right about now.

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Topics: Inbound Marketing, Content Marketing, Nonprofit Marketing