Thanks to the Internet, donors are more empowered than ever to make informed giving decisions. With the growing number of digital channels available to them, today’s savvy donors are becoming less influenced by traditional marketing methods and are instead opting to use search engines and social media platforms to gain knowledge about charities and causes before committing their support. As a result, ROI has declined for many traditional outbound lead generation tactics commonly used by nonprofits including print ads, direct mail, cold calls, and email newsletter campaigns.
