6 Tips For Nonprofit and Small Business Co-Marketing Partnerships

Ginger Hill

As part of the growing focus on corporate social responsibility, more for-profit brands are engaging in partnerships with nonprofits to increase brand and cause awareness. Yes, these partnerships are built on a foundation of goodwill and benevolence, but let’s be clear—they also tend to be strategic in nature for the purpose of increasing value proposition for both parties.

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Topics: Nonprofit Marketing, Partnerships