(Editor's note: This post was originally published in November 2015 and has been modified in November 2016 for timeliness and relevance.)
Months of planning + weeks of promotion = a single day of giving. That’s what a #GivingTuesday campaign equates to for nonprofit marketers. As you prepare for your campaign launch and everything else leading up to the big day, don’t forget to say “thank you” when it’s all over.