Coming up with a diverse content mix for social media can sometimes be a challenge. Just ask any marketer with day-to-day responsibility for content planning and generation. Granted, a content calendar is a tremendous help with planning content themes and visualizing how your content will be distributed throughout the week, month, or even year. But can we have a moment of truth and admit to ourselves that our content calendars don’t always take into account the creativity or resourcefulness required to keep our audiences fully engaged?
As you take stock of your content assets and plan your social media calendar over the coming weeks, consider using some (or all) of these 30 nonprofit social media content ideas for next month.
- Present a question in a "Did you know?” format and answer it.
- Post a video that conveys your nonprofit’s mission.
- Interview your CEO or Executive Director to discuss his/her vision for your nonprofit.
- Share some compelling statistics related to your cause.
- Post a link to your donation page and ask for your community’s support.
- Share a success story that you’re particularly proud of.
- Post details about an upcoming fundraising event.
- Highlight a passionate volunteer of the month.
- Report how funds from a recent fundraising effort were used to serve your constituents.
- Share content from a social media influencer who writes about your cause.
- Post an infographic (or link to one) that displays visual information relevant to your cause.
- Share a link to your latest blog post or digital newsletter.
- Ask your community to subscribe to your blog or newsletter.
- Share some important new research related to your cause.
- Post a picture of your nonprofit’s staff that shows off their personalities.
- Share an inspirational quote.
- Observe a national or international holiday.
- Share a funny photo or cartoon that will resonate with your community.
- Offer a tip that will be helpful to your community.
- Share a reading list with titles, authors, and links to books related to your cause.
- Give a shout out to your donors, partners, and/or sponsors.
- Dispel a common misconception about your cause and/or the people affected.
- Share a "Throw Back Thursday” (TBT) photo.
- Post something totally off topic and/or seasonal to show that you're a real person.
- Share a trending news story that impacts your cause.
- Introduce a new employee and describe his/her role at your nonprofit.
- Take a Facebook poll (using a polling app) to gain some valuable data from your community.
- Tell your nonprofit brand story through a digital timeline or a video.
- Do a live chat on Twitter to make a big announcement or to promote an event.
- Share a behind-the-scenes office video that shows your nonprofit’s employees working tirelessly on behalf of your cause.
Download a free copy of our workbook to start finding new social media prospects for your nonprofit.