Has your nonprofit added Instagram to your social media platform mix yet? If so, congratulations! You’ve just increased your awareness potential and engagement reach to 500 million daily active users and 1 billion monthly active users by simply joining the network and setting up a business account for your nonprofit. Now comes the tricky part—creating compelling Instagram stories.
Consistently generating inspired Instagram stories can be challenging even for the most experienced marketers. Since each social network has its own personality, format, and audience, content marketers should take a strategic approach to match the culture, style, and persona of each platform, while remaining true to your nonprofit’s cause, mission, and audience.
Instagram is considered the visual storyteller of the social media platforms because it relies on photos and videos to tell stories. While many nonprofits have mastered the art of storytelling, effective visual storytelling requires you to share dynamic images and engaging videos with captions that leave your audience inspired to like and comment on your posts.
So as you take stock of your content assets and plan your Instagram stories for next month, here are 31 Days of Nonprofit Instagram Inspiration to help you get started.
Day 1 - Inspirational photos of your nonprofit’s constituents representing your cause
Day 2 - Enthusiastic photos of your volunteers working in the field
Day 3 - An inspirational video that communicates your nonprofit’s mission
Day 4 - Fun photos of your staff celebrating a fundraising milestone
Day 5 - A photo that observes a holiday
Day 6 - A light-hearted photo of your nonprofit’s Executive Director or CEO
Day 7 - More inspiring photos of your constituents
Day 8 - A save-the-date photo with details about an upcoming event
Day 9 - A screenshot of your donation page with a call-to-action for support
Day 10 - A photo or video of a celebrity/influencer who supports your cause
Day 11 - An inspirational quote that captures your nonprofit’s mission
Day 12 - Photos of staff or volunteers wearing your nonprofit’s logo gear (t-shirts, hats, etc.)
Day 13 - A custom image of your recent fundraising total $$$ in BIG BOLD TEXT
Day 14 - A photo highlighting a special staffer who makes everyone’s day brighter
Day 15 - Another photo reminder to save-the-date for your upcoming event
Day 16 - An infographic showing important new research related to your cause
Day 17 - A video offering tips that will be helpful to your community
Day 18 - A photo that observes an unofficial holiday (e.g., National Hot Dog Day)
Day 19 - Another inspirational quote related to your nonprofit’s mission
Day 20 - A video that captures a key moment from an event
Day 21 - A funny cartoon that resonates with your community and makes them chuckle
Day 22 - Another photo to remind your community to save-the-date for the big event
Day 23 - Another screenshot of your donation page with a call-to-action for support
Day 24 - An image of a stack of book recommendations related to your cause
Day 25 - A photo of something totally off topic, but seasonal and relevant
Day 26 - A significant photo from your to nonprofit’s historical timeline #TBT
Day 27 - A photo or video introducing your nonprofit’s newest employee
Day 28 - More photos of your volunteers executing on behalf of your cause
Day 29 - Last photo reminder for the month to save-the-date for the upcoming event
Day 30 - Photos and testimonial quotes from happy constituents
Day 31 - A video shout out to thank your donors, partners, and sponsors
Download a free copy of our workbook to start finding new social media prospects for your nonprofit.