Propelled by the rise of social media and content marketing, visual content and storytelling have become two of the fastest emerging content trends over the last five-plus years. And when combined, visual content + storytelling can pack a powerful punch for brands fortunate enough to have access to both high quality visual assets and compelling stories to tell.
According to Content Marketing Institute’s 2016 Nonprofit Content Marketing Benchmarks, Budgets, and Trends—North America report, nonprofit marketers consider "creating better visual content" and "becoming better storytellers" among their top priorities for 2016.
In this blog post, we’re exploring the many ways nonprofits are using visual content to tell their stories. Check out the following 6 examples of nonprofit visual storytelling through social media, and get inspired to create your own visual narratives.
1. Dress for Success – YouTube Video
2. Juvenile Diabetes Research Foundation (JDRF) – Instagram Meme
3. Operation Smile – Twitter Photo
4. American Society for the Prevention of Cruelty to Animals (ASPCA) – Facebook Infographic
5. Feeding America — Pinterest Photo
6. DoSomething.org — Snapchat Story (public link unavailable)
Which social media platforms and visual content types are you using to tell your nonprofit's story?
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