Check out this excerpt from our latest resource, A Nonprofit's Guide To Social Prospecting.
As a nonproﬁt marketer, you already understand the importance of social media as part of your marketing strategy. With more than one and a half billion monthly active users on Facebook, over 300 million monthly active users on Twitter, and about 100 million monthly active users on LinkedIn, there’s more potential than ever to use social media platforms to build brand and cause awareness, share your content, and attract more prospects to your website. After all, it’s your job to make people aware of your nonproﬁt and the cause it serves, right?
Right. So that’s why it’s important for nonproﬁt marketers to use social prospecting—the art of scouring the social web, identifying potential prospects, engaging with them, and driving those prospects to your website to build lasting relationships with them. You’ve already got followers on your social networks. Now it’s time to expand your social reach.
Download a free copy of our workbook today to start finding new prospects for your nonprofit on social media.