4 Simple Strategies To Improve Your Nonprofit Blog Traffic

Ginger Hill

As a nonprofit marketer, by now you’re fully aware that a blog can be a valuable tool to support your nonprofit’s growth in a variety of ways. But just in case you need a reminder: A nonprofit blog has the capacity to create value for your current audiences while supporting a strategy that can improve cause awareness, cultivate supporter generation, and increase fundraising. 

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Topics: Nonprofit Marketing, Audience Personas, Blogging, SEO & Keywords

So You Want To Be A Better Nonprofit Content Marketer

Ginger Hill

Over the last five years, you’ve likely read (perhaps literally) hundreds of blog posts and articles extolling the many virtues of content marketing—each one praising its potential to help you raise your brand visibility, build awareness for your cause, develop trusting relationships with your community, increase your thought leadership, and boost your fundraising efforts.

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Topics: Content Strategy, Content Marketing, Nonprofit Marketing

21 Nonprofit Storytelling Tips To Help You Stand Out & Remain Relevant

Ginger Hill

 

In a world where “social good” is now becoming synonymous with marketing strategy, nonprofits are not only finding themselves having to compete for funds with other nonprofits, they're also forced to compete with for-profits seeking to expand their market share through social missions.

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Topics: Nonprofit Marketing, Storytelling

6 Simple Ways Nonprofits Can Show Donors Love On Social Media

Ginger Hill

As a general rule, nonprofit marketers should always be thinking of new and meaningful ways to recognize donors, but Valentine’s Day offers the perfect excuse to reach out and connect with them just because. Consider these 6 simple ways nonprofits can show donors love on social media.

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Topics: Nonprofit Marketing, Social Media

Nonprofits Should Add Live Streaming Video To Their Content Strategy

Ginger Hill

Live streaming video absolutely dominated in 2016. So much that it outpaced the growth of other types of online video with a 113 percent increase in ad growth yearly. Over the last two years, nonprofits have cautiously dipped a proverbial toe in the live video waters as social video platforms like Periscope and Facebook Live have made it easier and more affordable to create and deliver live video content.

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Topics: Nonprofit Marketing, Video, Live Streaming Video

10 Proven Year-End Fundraising Techniques To Collect More Donations

Steve Page

The big year-end fundraising push is around the corner—the single biggest fundraising opportunity of the year! With all the bustle around the holiday season, however, it can be easy to fall behind on your planning. These techniques will show you how to effectively reach the hearts and wallets of donors during this time of utmost generosity.

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Topics: Nonprofit Marketing, Fundraising

5 Simple Ways To Thank Your #GivingTuesday Donors

Ginger Hill

(Editor's note: This post was originally published in November 2015 and has been modified in November 2016 for timeliness and relevance.)

Months of planning + weeks of promotion = a single day of giving. That’s what a #GivingTuesday campaign equates to for nonprofit marketers. As you prepare for your campaign launch and everything else leading up to the big day, don’t forget to say “thank you” when it’s all over.

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Topics: Nonprofit Marketing, Social Media, Blogging, Giving Tuesday, Email Marketing

10 Tips For Your Nonprofit #GivingTuesday Campaign

Ginger Hill

#GivingTuesday 2016 is just two weeks away. And if you happen to be a nonprofit marketer, it's probably safe to assume that by now you've already set your goals, developed your strategy, and are putting the finishing touches on your campaign.

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Topics: Nonprofit Marketing, Giving Tuesday

The Top Reasons Why You Should Repurpose Your Nonprofit Content

Ginger Hill

Ask a group of nonprofit marketers what they consider to be one of the most challenging areas of content marketing, and the most common response will likely be content creation. 
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Topics: Content Marketing, Nonprofit Marketing

6 Nonprofit Content Marketing Trends To Plan And Budget For In 2017

Ginger Hill

With 2017 practically nipping at our heels, it’s probably a fair assumption that marketers everywhere are deep in the throes of finalizing their budgets for next year. If this applies to you, take comfort in knowing that you're not alone, and that many of us share your burden. For nonprofit marketers in particular, annual budgeting can be both a blessing and a curse.

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Topics: Content Marketing