Although most U.S. nonprofits and charitable organizations are actively using Twitter (86 percent according to a study by the University of Massachusetts Dartmouth Center for Marketing Research), CEOs remain slow in their Twitter adoption.
Although most U.S. nonprofits and charitable organizations are actively using Twitter (86 percent according to a study by the University of Massachusetts Dartmouth Center for Marketing Research), CEOs remain slow in their Twitter adoption.
Instructional best practices are all well and good, but nothing drives a message home like powerful examples. As a follow up to Wednesday’s blog post, “5 Fundamentals Of Great Nonprofit Storytelling,” let's explore some examples that demonstrate what great nonprofit storytelling looks like.
Powerful storytelling is the lifeblood of a nonprofit’s fundraising campaign success. Without a great story to share, it is virtually impossible to effectively draw an emotional connection between prospective donors and your cause.
What are audience personas?
Audience personas are fictional, generalized representations of your ideal target audience. They help you understand your donors, members, sponsors, volunteers, and prospects better. And they make it easier for you to tailor content to the specific needs, behaviors, and concerns of these different groups.
Today’s marketers understand that blogging is one of the most effective tools for generating website traffic which can be converted into new leads for their business—and nonprofits are no exception. Content Marketing Institute’s 2015 research states that 58 percent of nonprofit marketers used blogging as a content marketing tactic in 2014—up from 47 percent in 2013.
A strong social media presence can help you meet your goals in multiple areas including brand awareness, audience engagement, fundraising, cause advocacy, lead acquisition, donor loyalty, and retention. According to Content Marketing Institute’s 2015 Nonprofit Content Marketing Report, 93 percent of nonprofit marketers are using social media as part of their overall content marketing strategy.
#GivingTuesday is just 63 days away. And if you happen to be a nonprofit marketer, the looming December 1st deadline is likely stirring up moderate levels of anxiety right about now.
At its core, an effective content strategy allows you to tell your brand story, educate your audience, and offer solutions to their pain points. That strategy is then executed by creating content, selecting keywords, optimizing web pages, and building links around the terms your audience is searching for online.
